Your Way Home's Privacy Policy

Latest version: 10th of December, 2024


This Privacy Policy explains how Your Way Home AB ("we," "our," "us") collects, uses, shares, and protects your personal information through our website, app, and digital products, including navigation tools, personalized profiles, and parental companion features.


By using our services, you consent to the practices described here, which comply with the General Data Protection Regulation ("GDPR") and Swedish data privacy regulations, including the Data Protection Act.


We encourage you to review this Privacy Policy alongside our Terms of Use and Cookies Policy.


1. Who are we?


Your Way Home AB is the data controller responsible for managing your personal data. Our Chief Operations Officer oversees compliance. For any inquiries, contact info@yourwayhome.eu 


2. Children's Privacy


Our services are not intended for children under 18 years of age unless a parent or legal guardian provides consent for specific features, such as the parental companion tools.


2.1. Data Collection and Use


  • For Children Using the Service Under Parental Consent: Personal data collected may include name, location data, and preferences to provide navigation and safety features. This information is shared only with the parent or guardian monitoring the account.
  • Safety and Reporting: Children’s location and activity data are shared within pre-approved groups (e.g., family members) as part of the parental companion features.


2.2. Parental Rights


Parents or guardians have the right to:


  • Review and access their child’s data.
  • Request deletion or withdrawal of consent at any time.
  • Opt-out of data sharing for analytics or targeted advertising.


To make these requests, contact info@yourwayhome.eu. Verification of the parent or guardian’s identity will be required.


To become a YWH user, you will need to create an account by registering with us. To do so, we will require some identity and contact data, such as first and last name, e-mail address, gender, and official documents such as national ID, driver’s license, or passport, as well as profile data like city of residence and employee/student status. These last two are essential to validate the eligibility for our service.


2.3. No Data Sharing for Commercial Use


We do not sell or share children’s personal data for advertising or other commercial purposes.


3. What data do we collect, when, where, and why?


3.1. Data we collect via our Digital Products (website, app, etc): 


We automatically collect technical data, including your IP address, browser type, device information, and usage patterns, to improve user experience. 


3.2. Data we collect when you Register for an Account:


We may collect identity and contact (e.g., name, email, gender) and profile data (e.g., city, preferences) to set up personalized accounts and validate eligibility. 


3.3. Data we collect when you use our Pinning or Navigation Services: 


We may collect geospatial data (e.g., origins, destinations, paths) and activity data to offer accurate and safe routes. Parents using companion tools can receive notifications based on their children's routes

 

3.4. Data we collect when you (or your Children) use our Companion Features: 


Parents may provide additional data (e.g., child’s name, preferred contact method) for notifications and safety updates.


3.5. Data we collect when you Report Issues or Contact Us: 


We may collect user content (e.g., feedback, location details), identity (e.g., name, email, gender) and profile data (e.g., city, preferences) to enhance our services. Anonymous reports exclude identifiable personal information. 


4. How We Use and Share your Data


We process your data to:


  • Provide navigation services and route updates.
  • Personalize experiences, such as suggested routes and preferences.
  • Improve safety tools, marketing, and service analytics.
  • Communicate with users about updates, notifications, and marketing offers.


Data is shared only with trusted partners under strict GDPR-compliant agreements. No personal data is sold or shared beyond its stated purposes.


5. Data Storage and Retention


We store data as follows:


  • Geospatial and Profile Data: Indefinitely until you request deletion.
  • Identity Data: Until your account is deleted or inactive for 1 year.
  • Technical Data: Until anonymised for analytics purposes.


6. Your Rights


You have the right to:


  • Access, correct, or delete your personal data.
  • Restrict data processing or request portability.
  • Withdraw consent at any time without affecting the lawfulness of prior processing.


Contact info@yourwayhome.eu to exercise these rights.


7. Data Protection Measures


We secure your data using encryption, secure servers, and anonymisation techniques. While robust, no system guarantees absolute protection, and users acknowledge inherent risks.


8. Data Retention


We retain your data only as long as necessary to fulfill its purposes or comply with legal obligations. You can request deletion of your account and data at any time.


9. Cookies, Third-Party Tools, and Links to Other Websites


Our services use cookies and analytics tools to optimize functionality and performance. Learn more in our Cookies Policy.


We are not responsible for the privacy practices of external websites linked through our platform.


10. Changes to this Policy


We may update this policy to reflect service changes. Significant updates will be communicated via email or the website. For additional details or concerns, email info@yourwayhome.eu